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Discover our

Whitepapers
Access a range of Whitepapers and Reports covering
market insights and case studies from various segments
of the industry.

Health & wellness emerges as a top priority for consumers when choosing food/drinks

The COVID-19 pandemic exacerbated the desire among consumers of all ages to approach health in a holistic and personalized manner, intensifying demand for prod- ucts that can help them lead a healthier lifestyle proactively, says Parthasaradhi Reddy, Lead Analyst, Consumer at GlobalData

Health & wellness has firmly held its position as the most influential mega-trend since 2020, prompted undoubtedly in part by the impact of the COVID-19 pandemic, which led to a renewed focus on health from various aspects starting with boosting immunity to preserving mental wellness. Continued monitoring of the relative importance of the health & wellness trend is useful in anticipating directional behaviour and meeting the demands of existing and future consumers.

In this Whitepaper

Ingredients and their perceived impact drive moderation and avoidance trend

Consumer attitudes reflect a litany of innovation opportunities

High relevance across categories

Lab-grown food pivotal for food security in the Asia-Pacific

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January 2024 issue - Health & wellness emerges as a top priority for consumers when choosing food/drinks

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