High-Tech Bartender: Bartesian Shakes Up the Industry with Automated Cocktail Solutions
Find out how this smart cocktail maker can elevate your business’ service and increase revenue.
19 July 2024
Share this exclusive content from Saladplate
Photo caption: The Bartesian is a sleek and compact machine that allows users to custom-make cocktails like a pro, in seconds. Photo credit: Bartesian
In the hospitality industry, consistently delivering quick and quality service is a constant challenge. An example is serving expertly crafted cocktails, which heavily depends on how many skilled mixologists you’ve got and if your ingredients are on deck.
In recent years, an innovative device is changing the game, allowing bars, hotels, resorts, salons, restaurants, casinos, theatres and sports venues to serve lounge-quality drinks in a flash. An “intelligent cocktail maker” called the Bartesian automates the art of cocktail making.
The idea to develop this smart machine was inspired by the personal experience of Bartersian‘s CEO and founder, Ryan Close, who worked as a bartender during his college years. Then a newbie bartender, he would often get nervous when customers ordered complicated cocktails because these required a long list of ingredients, multiple steps, and a level of mixology expertise that he hadn’t yet developed.
“After a hard day’s work, I’d want to make my favourite cocktail at home, but there were often times when I wouldn’t have all the proper ingredients stocked,” the Western University Business graduate shared in a blog interview.
Photo caption: Making Margaritas with the Bartesian in the comfort of one’s home. Photo credit: Bartesian
Thinking back on these experiences, Close thought it would be awesome to provide at-home hosts an easy, no-fuss solution to make premium cocktails, so they could enjoy more time with their guests and loved ones. To do this, he collaborated with a talented team of designers, engineers, and mixology enthusiasts in developing Bartesian, which was launched in 2019.
Photo caption: Bartesian currently features a selection of over 40 classic cocktails, seasonal delights, and signature beverages. Photo credit: Bartesian
How does the Bartesian work?
The Bartesian is a sleek and compact machine that allows users to custom-make fantastic cocktails like a pro in seconds. A set comes with a Bartesian cocktail maker, five 26-oz glass spirit bottles with labelled lids (vodka, whiskey, rum, gin, tequila), one removable power cord, and one removable Bartesian bar mat. A Duet machine comes only with two 26-oz capacity glass spirit bottles.
Photo caption: Bartesian offers Strawberry Coconut Daiquiri in cocktail capsules. Photo credit: Bartesian via Instagram
Cocktail capsules (much like the coffee pods consumers are accustomed to) are sold separately. Every recyclable cocktail pod contains premium, all-natural ingredients, such as bitters, essences, juices, and everything necessary to craft the perfect cocktail. All you need to do is load the Bartesian with your preferred vodka, whiskey, rum, gin, and tequila, pop in a cocktail capsule, choose your desired drink strength (mocktail, light, regular, or strong), and let the Bartesian do the rest.
According to its website, Bartesian currently features a selection of over 40 classic cocktails, seasonal delights, and signature beverages like Margarita, Old Fashioned, Cosmopolitan, Lemon Drop, and Uptown Rocks. New cocktail flavours are added each month, ensuring users always have a diverse selection to enjoy. Interestingly, the website also boasts a profitability calculator that encourages businesses to observe the cost benefits of switching to Bartesian, at a glance.
Photo caption: The Bartesian makes over 40 types of cocktails including Negronis, Martinis and Margaritas. Photo credit: Bartesian via Instagram
Huge Help to Businesses
Originally designed for home use, Bartesian has proven to be a valuable help in helping establishments elevate guest experience, streamline operations, and boost revenue.
Bartesian prides in helping hotels, distilleries, retirement communities, and nail salons exceed guest expectations by helping them consistently serve high-quality cocktails, thus creating memorable experiences for their guests. It also simplifies drink preparation, resolving staffing issues and making both bartenders and customers happier.
Brand testimonials highlight how the cocktail maker has helped various establishments, i.e.
a restaurant owner reduced labour costs and waste by replacing traditional cocktails with Bartesian and a resort expanded its beverage offerings to include high-margin cocktails, and more.
Photo caption: Cocktails made with the Bartesian. Photo credit: Bartesian via Instagram
With Bartesian, larger venues like movie theatres, event centres, stadiums, and service hotels can easily serve cocktails without needing skilled mixologists. Since the machine is sleek and compact and sports a modern look, it fits perfectly on a counter, bar cart or pool deck. It also has an automatic rinse feature to keep each drink tasting its best. The four reservoirs are easily removable and dishwasher safe.
As establishments strive to enhance guest experience and streamline operations, this intelligent cocktail maker proves to be an indispensable asset. With its user-friendly features, it’s no wonder the Bartesian has garnered industry accolades, including the 2020 CES Innovation Award, The Knot Registry Award, Good Housekeeping’s Best Innovation of 2020 Award, and a spot on Oprah’s Favourite Things list. With a strategic partnership in place with with iHeartMedia Bartesian is all set to drive expansion in 2024 while leveraging on the multi-platform network to reach new audiences.
From bars to theatres, the Bartesian is setting a new standard for cocktail service.
Bartesian products are available via their website bartesian.com.
Author: Rhia Grana
Rhia Grana has over two decades of experience working as a writer and editor for various lifestyle publications in the Philippines. She enjoys penning interesting stories about culture, food, travel, and notable personalities. She currently holds the position of the Managing Editor at Esquire Philippines.
