Sports drinks, or isotonic, hypertonic, or hypotonic drinks, are functional beverages typically formulated to replenish electrolytes and energy lost through sweat or enhance endurance during exercise and other strenuous activities. Sports drinks brands, such as Japan’s Pocari Sweat, have become household names in the Asia-Pacific (APAC) region over the last two decades. After North America, APAC was the second-largest geographic regional market for sports drinks in volume and value sales* primarily due to the region’s large population and rising household incomes. Within the APAC market, the top four countries, namely China, Japan, India, and Indonesia, accounted for almost three-quarters of sports drinks volumes in 2022*.