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Shanghai
Top Global Consumer Trends 2024
Event Details
28 March 2024
10 AM - 12 PM Shanghai (GMT+8)
This session will be delivered in Mandarin
M302 meeting room (Mezzanine of Hall 3.1 & Hall 3.2), National Exhibition and Convention Center (Shanghai) – NECC
No. 168 East Yinggang Road, Shanghai, China
Topic 1: Top Global Consumer Trends 2024 and Outlook for China
• Overview of the six global consumer trends in 2024
Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses globally. The top global consumer trends in 2024 are Ask AI，Delightful Distractions, Greenwashed Out, Progressively Polarised, Value Hackers, Wellness Pragmatists.
• In-depth of interpretation of the two major trends in China: Delightful Distractions, Value Hackers
We have identified "Delightful Distractions" and "Value Hackers" as the two predominant trends among Chinese consumers. There is a growing preference for pursuing simple and immediate pleasures. Furthermore, consumers are becoming more adept at skillfully managing their budgets while ensuring product quality, seeking optimal value for their expenditures. We will delve deeper into these trends, incorporating practical business case studies to offer a comprehensive understanding of these significant patterns.
Topic 2: A Global Consumer Trends Perspective: What to Expect from Innovation and Opportunities in Consumer Foodservice
• The state of Consumer Foodservice in the World and Asia Pacific
• Key Development and Opportunities
I. Delightful distractions and serendipity of “appetite’
II. Rethink the pursuit of value in consumer foodservice
III. Wellness pragmatism pivotal for consumer foodservice
• Implications and Key Takeaways
About The Speakers
Elisa Lin
Consultant, Euromonitor International
Elisa is a consultant at Euromonitor International with a focus on food and nutrition in China. Her research spans various areas, including dairy and alternatives, cooking ingredients and meals, fresh foods and consumer foodservice. Elisa provides expert advice to clients on market dynamics and consumer trends. She co-authored the Euromonitor Top Global Consumer Trends (GCT) 2022 report and was a featured presenter for the GCT 2023 in China.
Pete Wang
Senior Analyst, Euromonitor International
Pete is a senior analyst at Euromonitor International with a focus on Services and Payments in China. He conducts research and strategic analysis on all aspects of services and payments, covering Consumer Foodservice and Retailing, Travel, Consumer Finance, Mobility, working with leading players, banks, and industry associations to map out the potential evolution and intersection of these industries.
Attendees
This a free-to-attend event for trade professionals. There is a seating capacity limit. Please note, only attendees with a valid confirmation code will be allowed to attend.
Registration will close on 26 March 2024
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