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Singapore
Using big data to understand the Asean foodservice consumer
Event Details
23 April 2024
11 AM - 12.15 PM Singapore (GMT+8)
This session will be delivered in English
Singapore Expo
1 Expo Drive, Singapore 486150
About This Session
Foodservice operators have proven most successful in the SE Asian market when they have worked to best understand their customer. Big data insights can help to narrow the gap on the years of experience and big budgets that it might otherwise take to develop this expertise. Using the GlobalData "Trendsights" consumer behaviour framework and ten years of insights data, this presentation will identify some of the unique motivations in the foodservice consumer from Southeast Asia and the mega-trends behind them.
Key takeaways will include:
- Which megatrends are powering the growth of the foodservice sector in SE Asia and how do these compare by country and demography
- How do consumers compare in their loyalty to local and overseas brands and cuisines in different countries and what factors are behind their beliefs
- How can you better track the trajectory of foodservice trends in SE Asia against developments in the rest of the region and the rest of the world
About The Speaker
Tim Hill
Key Accounts Director, Southeast Asia, Global Data PLC
In his work with GlobalData, Tim provides economic forecasts, consumer insights, brand share, channel assessments and business trends to F&B companies looking to expand in Asia. Tim has worked in research in Asia since 1992 with organisations such as the Economist Intelligence Unit, Ipsos Business Consulting and Eco-Business. Recent opinion pieces include “Losing taste for plant-based meats?”, “Will Gen Z disrupt the ASEAN corporate landscape?” “The market for plant-based milk in Asia”, “Covid 19, a chance for F&B to finally go green”, “The rise of food delivery in ASEAN” and “Winners and losers in post-pandemic Asia Pacific”. Tim’s work has been published in ASEAN Post, Channel News Asia, Eco-Business, The Business Times and The Straits Times as well as other regional newspapers. He is a regular speaker and conference moderator for industry and client events. Tim has an MBA from Henley Business School in UK.
Attendees
This a free-to-attend event for trade professionals. There is a seating capacity limit. Please note, only attendees with a valid confirmation code will be allowed to attend.
Registration will close on 19 April 2024
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